New Survey Reveals Power In Combination of Cashiers and MessageWrap Working Together

Grand Rapids, MI – MessageWrap, the company that transforms grocery conveyor belts into dynamic, antimicrobial billboards for marketing messages and advertising, today announced the results of a new study. In a survey of 2,500 shoppers, the combination of MessageWrap’s printed conveyer belt cover and conversation with the cashier was named the top way shoppers want to learn about new store initiatives, beating out other forms of in-store advertising like floor graphics and register pole signs.

The Facebook survey targeted women and parents aged 27 – 45 who shop at Target, Walmart, Costco, Albertsons, Giant Eagle and other leading retailers about their opinions on multiple communication methods by stores to educate about new initiatives such as shopper loyalty programs and promotions. In addition to naming MessageWrap their preferred communication avenue, 94% of respondents said the combination of both reading a checkout belt and hearing information from the cashier was helpful to understanding a promotion.

“Today’s survey validates what we’ve believed all along – shoppers prefer MessageWrap’s distinctive ability to integrate the cashier into the conversation and create a richer checkout experience,” said MessageWrap CEO Nathan Vanderploeg

MessageWrap transforms grocery conveyor belts into vibrant billboards for marketing messages and advertising. As customers place their grocery items on the MessageWrap conveyor belt, cashiers can seamlessly and more readily discuss the promotion at hand. As the only form of in-store communication that has a store associate always standing right next to it, MessageWrap doubles the impact of printed messages.

MessageWrap has made a commitment to being a full-value checkout experience company by working with stores to better integrate and support their most important players, the cashiers, through data sharing and training on best practices. An earlier survey showed that 94% of cashiers found MessageWrap printed conveyor belt covers make it easier for them to interact with shoppers about a featured campaign.

MessageWrap has installed over 50,000 lanes at stores across America including Kroger, Target, Ahold Delhaize, Albertsons, Costco, Giant Eagle and many more, providing an in-store experience that achieves 93% customer engagement.

Vanderploeg concluded, “We are proud of MessageWrap’s unique ability as a checkout experience company to integrate with cashiers and our customers’ strong preference for our offering. This is a breakthrough moment for us as a company and our retailer partners as we grow, innovate and expand our checkout experience offerings.”