Cobranded Retail Media
Retailers like Redner’s Markets have successfully used MessageWrap to collaborate with CPG brands and delivery platforms like P&G and DoorDash, transforming the checkout lane into a premium co-branded media space. These programs not only drive awareness and digital engagement but also align retailer, brand, and shopper goals—all in one high-impact format. Click through the below Case Studies for further examples and details!
- Redner’s
- Johnson & Johnson
- Five Hour Energy
How Redner’s Markets Engaged Shoppers with Co-Branded Retail Media Campaign Featuring P&G & DoorDash
The Challenge: Enhancing Shopper Engagement and Driving Digital Integration
Redner’s Markets, a regional grocer with 44 stores in the mid-Atlantic, wanted to elevate customer engagement while supporting key brand partnerships. They needed a solution that would enhance the shopping experience and seamlessly integrate in-store promotions with digital initiatives for brands like P&G and DoorDash.
The Solution: MessageWrap’s Co-Branded Checkout Advertising
Redner’s partnered with MessageWrap to deploy antimicrobial conveyor belt covers in all 44 stores. These dynamic covers featured P&G’s popular products—Tide, Bounty, Febreze, Dawn, Charmin, and Cascade—with product images scrolling as the conveyor belts moved. Additionally, the covers promoted DoorDash’s delivery and pickup services through a mobile-integrated offer.
By using MessageWrap at checkout, Redner’s created an engaging point-of-sale experience that directly connected in-store actions with digital platforms, enhancing both brand visibility and customer convenience.
The Results: 93% Shopper Awareness & Seamless Digital Integration
The results of the campaign were impressive:
- 93% of shoppers reported awareness of the MessageWrap advertising.
- MessageWrap’s strategic positioning bridged the gap between in-store experiences
- and digital campaigns, providing visibility for both Redner’s mobile app and the brands’ online presence.
Redner’s leveraged its long-standing relationship with MessageWrap to provide a seamless, value-added checkout experience that supported both retail media and digital marketing efforts.
“MessageWrap is the perfect solution for our co-branded campaigns,” said Eric White, Director of Marketing & Communications at Redner’s Markets. “It provides a value-added experience for our customers while promoting the shared interests of our leading brands and initiatives.”
How Johnson & Johnson Boosted Nectresse™ Sales with MessageWrap at Raley’s Supermarkets
The Challenge: Gaining Market Share in a Competitive Category
Johnson & Johnson was launching their new, all-natural sweetener, Nectresse™, into a crowded and highly competitive market. The challenge was to quickly generate awareness and increase market share in a space dominated by established players.
The Solution: MessageWrap Checkout Advertising
J&J partnered with MessageWrap to sponsor a campaign at Raley’s Supermarkets in California. The engaging, high-impact MessageWrap “billboards” at checkout grabbed shoppers' attention, driving awareness of the new product directly at the point of purchase.
The Results: Significant Sales Lift
Stores with MessageWraps experienced a 63% lift in Nectresse sales and a 6% lift in the sugar substitutes category compared to a control group, showing that the campaign successfully captured consumer interest and increased sales.
How 5-Hour Energy Increased Sales by 169% with MessageWrap
The Challenge: Boosting Sales in a Stagnant Market
5-Hour Energy faced stagnant sales in a competitive energy drink market. They needed a differentiated in-store solution to increase consumption and drive sales.
The Solution: MessageWrap at Spartan Stores
5-Hour Energy implemented MessageWrap™ in select Spartan Stores in Michigan for an eight-week period. The eye-catching checkout conveyor ads reached almost 100% of shoppers, creating strong brand recall and driving in-store purchases.
The Results: Significant Sales Lift
The MessageWrap test stores significantly outperformed the control group:
- +169% increase in dollar sales
- +73% vs. year-ago
- +82% vs. prior period
Additionally, the test stores reversed a declining sales trend, proving the effectiveness of MessageWrap in revitalizing the brand's in-store performance.