Team
Susan Vanderploeg
FOUNDER
Susan leads operations and value-delivery. Since founding MessageWrap in 2011, she has successfully overseen the installation of 50,000+ MessageWraps in thousands of supermarkets in more than ten countries around the world.
Prior to founding MessageWrap, Susan served as the Senior Vice President of Properties at Meijer where she was challenged with addressing various shopper concerns. A common focus group complaint was the handling of baby clothes, women's undergarments and fresh produce at checkout due to a perception of filth and grime on the checkout conveyor belts. MessageWrap was born not only as a medium for superior and innovative shopper messaging, but also as a means to create a more hygienic checkout environment.
Nathan Vanderploeg
CEO
Nathan leads the MessageWrap Team in strategy, business development, and maximizing MessageWrap's impact on our Retailer Clients and their shoppers. He has led our talented team and client partnerships to meet the growth requirements for the 2019 Inc 5000 fastest-growing private businesses in America and the 2020 Financial Times list of The Americas’ Fastest Growing Companies.
Nathan studied economics and business at the University of Michigan. In addition to his responsibilities at MessageWrap, Nathan has worked with a variety of private equity and venture-backed businesses. He also spent seven years as a management consultant with Greystone Global and Phase One Consulting Group (acquired by Accenture) focused on strategic planning, business transformation, and turnarounds.
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Mike Wilson, M.S., M.D.
Chief Technology Officer
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Jim McAvoy
Chief Growth Officer
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Perry Rosen
Director of Business Development, West Coast
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Emma Ladd
Production Manager