MessageWrap’s parent company Handstand Innovations has exclusively told the Path to Purchase Institute that it has officially rolled out its patented printed conveyor belt covers at checkout to 10,000 stores. The conveyor belt ads offer full-color printed messaging at a high-traffic area of the store as an in-store marketing tactic.

Hannaford Supermarkets, a leading Northeast grocer, is using a key moment of the customer experience – checkout – to amplify its new Planet Hannaford sustainability initiative. Checkouts across all 186 stores are outfitted with MessageWrap® printed conveyor belt covers to help increase awareness of Planet Hannaford and the retailer’s commitment to reducing waste and protecting the environment.

A regional grocer is rolling out a co-branded retail media campaign with a leading delivery platform and a CPG giant. Redner’s Markets is deploying the MessageWrap conveyor belt advertising solution at checkouts across all of its 44 grocery stores in the mid-Atlantic region. The MessageWraps antimicrobial, color checkout conveyor belt covers feature P&G’s brands Tide, Bounty, Febreeze, Dawn, Charmin, and Cascade, with product images scrolling across as the conveyor belt rolls.

Pennsylvania-based Giant Eagle and MessageWrap have announced their latest partnership to promote the grocer’s myPerks loyalty program by transforming checkout conveyor belts into moving billboards. The belts highlight features and savings opportunities for Giant Eagle shoppers when they opt into and use the myPerks loyalty program.

Stater Bros. Market shoppers will soon get a nudge at the cash register—through the use of conveyor-belt advertising service MessageWrap—to join the grocer’s Digital Deals loyalty program. The San Bernardino, California-based grocer will apply the ads to cashier conveyor belts at all 170 of its stores based in Southern California, according to a MessageWrap announcement Wednesday.

Sales may be a moving target, but grocers can leverage continually-moving conveyor belts for greater engagement and promotions. Handstand Innovations, LLC. based in Grand Rapids, Mich., is widening its partnerships with retailers around the country, including big chains like Albertsons Cos., Costco Wholesale Corp. and Target Corp. and smaller independent stores, to provide MessageWrap coverings for conveyor belts that can be easily added and switched out based on ad campaigns and information.

Coborn’s Inc. is partnering with MessageWrap to transform its grocery conveyor belts into dynamic, antimicrobial billboards for marketing messages and advertising. Content on the belts includes shopper loyalty promotions, such as Coborn’s “More Rewards” program; as well as food facts and price cuts.

Survey of 2,500 shoppers across Target, Walmart, Costco, Albertsons, Giant Eagle and other leading retailers couples MessageWrap and cashiers.