Lottery
MessageWrap has proven to be a powerful tool for lottery programs, driving immediate and sustained sales growth by placing promotional messaging at the point of purchase. For example, Washington’s Lottery saw a 40% lift during a four-week pilot and continues to track a 28.05% year-over-year sales increase in MessageWrap-equipped stores. The visibility and impulse-driven nature of checkout advertising make it ideal for lottery ticket promotion. Click through the below Case Studies for further examples and details!
How Washington’s Lottery Boosted Sales by 40% in Just 4 Weeks with Message-Wrap
Washington’s Lottery
The Challenge: Stagnating Sales
Washington’s Lottery was facing a plateau in sales and needed an innovative way to engage customers at the point of purchase. Traditional marketing channels weren’t delivering the immediate, measurable impact they were looking for, prompting them to seek a fresh approach to in-store advertising.
The Solution: High-Impact Conveyor Belt Ads
In January 2021, MessageWrap was piloted by Washington’s Lottery at 11 Albertsons stores across the state. The pilot promoted Washington’s Lottery post-sale kiosk products and also included co-branded artwork promoting Albertsons’ curbside e-commerce offering. By transforming checkout conveyor belts into engaging, high-visibility marketing surfaces, MessageWrap placed the Lottery’s messaging directly in front of thousands of engaged shoppers every day, reinforcing awareness and prompting impulse ticket purchases.
The Results: 28.05% Sustained Sales Growth
The impact was immediate and significant. The initial four-week pilot program generated a 40% lift in same-store lottery ticket sales.
Based on these outstanding results, Washington’s Lottery expanded the program to an additional 150 stores in June 2022. Today, Washington’s Lottery continues to invest in MessageWrap, utilizing it in over 220 Albertsons and Fred Meyer stores across the state.
Recently, Washington’s Lottery analyzed sales data from the 177 Albertsons stores where MessageWraps are installed and compared them to 27 stores where MessageWraps have never been used. The results spoke for themselves: Lottery sales in stores with MessageWraps are up 28.05% compared to stores without them.
This data-driven success proves that MessageWrap’s conveyor belt advertising not only drives immediate sales increases but also establishes a lasting impact on lottery ticket sales—demonstrating the power of in-store engagement at checkout.