Payments

In a crowded payments landscape, MessageWrap allows in-house Credit Card programs and brands like SamsungPay to stand out by reaching consumers in-store, at checkout. These campaigns combined in-lane branding with educated cashiers to influence real-time payment decisions, resulting in measurable increases in sign-ups and usage. It's a simple, high-visibility way to capture share-of-wallet. Click through the below Case Studies for further examples and details!

  • BJ’s Wholesale Club
  • SamsungPay
BJ’s Wholesale Club Case Study

How BJ’s Wholesale Club Increased Credit Card Sign-Ups by 2% with MessageWrap

The Challenge: Driving Credit Card Sign-Ups

BJ’s Wholesale Club wanted to increase sign-ups for their in-house BJ’s credit card. Traditional in-store promotions, such as posters and ceiling banners, weren’t delivering the visibility and engagement needed to drive significant enrollment growth. They needed a solution that put their credit card offer directly in front of every shopper at checkout—the most crucial decision-making moment.

The Solution: High-Visibility Checkout Messaging

BJ’s Wholesale Club deployed MessageWrap at checkout lanes, turning conveyor belts into high-impact marketing assets. This ensured every shopper saw the BJ’s credit card message while actively engaged with their purchase. Unlike static signage that could be ignored, MessageWrap captured attention and reinforced the offer during the most relevant moment—when customers were considering payment options.

The Results: A Measurable Increase in Sign-Ups

BJ’s Wholesale Club analyzed credit card sign-up data in stores with MessageWrap and compared it to stores without it. The results were clear:

  • Stores with MessageWrap saw a 2% increase in BJ’s credit card sign-ups compared to stores without it.
  • The checkout conveyor belt placement ensured 100% shopper visibility—far outperforming traditional in-store signage.

By integrating MessageWrap into their marketing strategy, BJ’s Wholesale Club turned checkout lanes into a powerful conversion tool, increasing credit card enrollment with a cost-effective, high-visibility solution

SamsungPay Case Study

How Samsung Pay Increased Market Share with MessageWrap and Cashier Education

The Challenge: Competing for Market Share in Mobile Payments

Samsung Pay faced stiff competition from Apple Pay, Google Pay, and traditional payment options, struggling to capture consumer attention in the crowded mobile payments market. They needed an effective strategy to increase brand awareness and promote adoption among shoppers.

The Solution: MessageWrap and Cashier Education

Samsung Pay partnered with MessageWrap to deploy eye-catching, high-visibility ads across 277 stores in the U.S. The solution was further enhanced by cashier education, where staff were trained to actively promote Samsung Pay at checkout, helping customers make the switch to mobile payments.

The Results: Significant Impact and Expansion

The campaign's success was undeniable: Samsung Pay saw a measurable increase in sign-ups and transactions across the participating stores. So successful was the campaign that Samsung Pay has since signed up to refresh the MessageWraps across all 277 stores, ensuring continued engagement and brand visibility.